Today, Internet of Elephants together with 20 of the biggest names in the video gaming industry (with a combined audience of 970 million players) have formally committed to harnessing the power of their platforms to take action in response to the climate crisis.
Combined, these commitments from 21 companies will result in a 30 million tonne reduction of CO2 emissions by 2030, will see millions of trees planted, new “green nudges” in game design and improvements to energy management, packaging, and device recycling. The alliance brings together the biggest names in gaming: Sony, Microsoft, Google Stadia and games makers including Rovio, Supercell, Sybo, and Ubisoft.
These commitments were made today at the UN Climate Action Summit hosted by the UN Secretary-General.
For IoE, the commitment to environmental impact and conservation causes means business as usual: it has always been, and will always be, the reason we exist. To see these big players commit to these causes as well is very exciting. We hope to bring our expertise at the intersection of product, impact and marketing to this powerful alliance.
As long-time advocates of the power of games for the conservation and environmental sector, the UN taking the steps to forge this alliance is a big sign of a mind shift to take games seriously as both communication channels and behavioral change tools.
Find the press release here.