IoE Joins U.N. “Playing for the Planet Alliance”
Today, Internet of Elephants together with 20 of the biggest names in the video gaming industry (with a combined audience of 970 million players) have formally committed to harnessing the power of their platforms to take action in response to the climate crisis.
IoE at the National Geographic Explorers Festival
IoE founder and National Geographic Explorer Gautam Shah spoke at the National Geographic Explorers Festival in London earlier this year about the importance of connecting audiences with conservation on their own terms.
The changing face of the conservation audience
Most campaigns to raise funds and awareness for conservation are aimed at Western audiences. But increasingly, the people making a difference in conservation will be living in emerging markets. Our first experiments at IoE have taught us that these audiences are eager, enthusiastic, and possibly more engaged than Western audiences.