The Safari Central preview app is out now! The Safari Central preview app brings six real animals living in the wild to life through augmented reality, in a free app that players download to their phones. Snap a selfie with a grizzly or cuddle up to a rhino, learn more about the animal and support their conservation.
In the past 40 years, the world has lost 50% of its wildlife. And it is a struggle to keep the public involved, despite a common love for animals. Our products are intended to change that by getting millions of people to pay attention to wildlife every day. IoE aims to create games that make conservation fun for anyone. We're currently developing the first one: Safari Central. The preview app is live now!
As humans we relate to the true stories of individuals. The same goes for animals. Look at how the world reacted to Cecil the lion, who had a name and a dramatic story. That is why our games are based on real animals, with data provided by our conservation partners. To bring you individual stories of animals in the wild.
Follow the story of Manyara the Elephant in Tanzania
Check out the journey of Neatoo the wildebeest in Kenya
Eavesdrop on lionesses Fleur and Valentine
As people play, they will become more attached and connected with wildlife and conservation around the world. As people pay, their payments will be directly invested into the wildlife conservation initiatives of our partners.
There are several ways you can get involved to help us create great products and make a real impact for wildlife conservation.