groundbreaking tools for consumer engagement with wildlife

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groundbreaking tools for consumer engagement with wildlife

we exist to engage massive new audiences with nature

In the past 40 years, the world has lost 50% of its wildlife. Without attracting and activating the next generation of difference makers, the next 100 years of wildlife conservation will look much the same as it does now - an uphill losing battle, supported only by the will of the very few. The only way to change the tide is to create massive consumer engagement with wildlife conservation. The IoE team consists of wildlife lovers, data heads, gaming geeks and marketeers. We combine our skills to change the tide for wildlife by creating massive consumer engagement through digital experiences.

Watch our founder Gautam Shah speak about our mission and work at the National Geographic Explorers Festival

Let’s make wildlife a positive part of people’s daily lives

our work

We develop new ideas for engaging people with animals and conservation work on the ground, and bring them to market. We leverage channels billions of people love and use, such as games, video, fitness apps and Augmented Reality.

A selection of our products

wildeverse

Players go on conservation missions into the jungle and learn what it takes to keep apes safe, right from their own backyard.

Safari Central

We use people’s love for selfies to inspire them to get closer to six endangered animals and the organisations that protect them.

RUN WILD

We teamed up with adidas Runtastic to challenge millions of runners to outrun Uullin the snow leopard, while following reports on his daily activities.