Independent 2022 report on gaming and conservation released
We’ve always been advocates of the use of games and gamification techniques for consumer engagement in nature conservation, and we are excited that as part of our partnership with the Luc Hoffmann Institute, an independent report on this topic was commissioned.
The report was created by PentaQuest, independent gamification experts, and Sasha Sebright, an MPhil candidate at the University of Cambridge.
The authors explore how storytelling and gamification can derive value from, and more importantly for, wildlife.
If you work in the environmental movement, in conservation, or in the nature-space, and you would like to explore what potential gamification might hold for you and your audiences, this report will provide lots of insights and information.
DOWNLOAD THE GAMIFICATION FOR CONSERVATION REPORT
The report is available for free, no signup is required.
It explores and unpacks:
The shift in the primary conservation audience to a younger, globally-connected and digital native group.
How wildlife research data could be a product of value for consumers.
Examples of gamified digital marketplaces as alternatives to donation-based fundraising.
Opportunities to leverage innovations in technology like blockchain, NFTs and other crypto assets to explore alternative ways of fundraising for nature.
Inspiration from conservation-specific gamification case studies.
Insights from experts in a range of fields, including Brooke Tully (a trainer and consultant in behavior change marketing), Louisa Richmond-Coggan (Dean at the School of Wildlife Conservation at the African Leadership University), Alfie Rustom (CEO and founder at Defend Nature Interactive, creators of The Bioman, Forest garden), and Christian Batist, a gamification consultant and managing director at Perfect Earth.
And finally, the risks, challenges, and unintended consequences associated with gamification for nature conservation.
To learn more about our partnership with Luc Hoffmann Institute on gamification techniques and conservation please visit Gamifying Nature Conservation.
Photo credits
Bear photo by Ryan Grewell | Lion photo by Eelco Böhtlingk