The changing face of the conservation audience

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The changing face of the conservation audience

Most campaigns to raise funds and awareness for conservation are aimed at Western audiences. But increasingly, the people making a difference to conservation will be living in emerging markets. Our first experiments at IoE have taught us that these audiences are eager, enthusiastic and possibly more engaged than Western audiences.

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Great ape stars sign up for next stage of Safari Central

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Great ape stars sign up for next stage of Safari Central

If you have been following us for a while, you know our big vision project is Safari Central, a location based game that brings real animals from the wild to your world. In the past two years, we’ve prototyped several versions of the game and raised funds through a kickstarter campaign to develop the tech further. So we are super excited to announce that we are now in the process of building the full fledged version of Safari Central, and we are kicking it off exclusively with Great Ape stars.

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