If you have been following us for a while, you know our big vision project is Safari Central, a location based game that brings real animals from the wild to your world. In the past two years, we’ve prototyped several versions of the game and raised funds through a kickstarter campaign to develop the tech further. So we are super excited to announce that we are now in the process of building the full fledged version of Safari Central, and we are kicking it off exclusively with Great Ape stars.
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2017 brought lots of advances for Augmented Reality because of the launch of Apple and Google's new AR tools. Plus, there has been exciting progress on the data side too! Our dev team is pushing what is possible with this new tech and how it can aid wildlife storytelling. Take a look behind the scenes at what we are creating!
Today, we are launching the preview app of our full game, Safari Central! Safari Central uses data from animal protection organisations to create Augmented Reality (AR) versions of real animals including elephants, jaguars, and lemurs, in a free app that players download to their phones.
With the craze around Pokémon Go in 2016 and the recent release of Apple’s AR Kit, augmented reality is coming out of the shadow of its sexier twin, virtual reality. The opportunities for using AR to engage audiences with wildlife conservation are limitless, and we'd love to give you a behind-the-scenes look on what it takes to bring Lola the Rhino to life in your phone.