Rafael Mares, Data Scientist at Internet of Elephants, wrote an essay for Scientific American this week on the possibilities to use the power of maps and data storytelling for wildlife conservation.
"We use online maps all the time: where is the nearest coffee shop, how to get from the airport to the hotel, how bad is the traffic on our regular commute? Interactive maps are ubiquitous – most of us would struggle to make it through the week without zooming in and out and swiping at a map on our smartphone to figure out where we are going. While this technology has made a huge difference in terms of how we view and navigate our concrete jungles, we can also use it to change the way we explore the natural world." Read more on Scientific American.