Wildlife is disappearing at an alarming rate. Without effectively attracting and activating the next generation of potential difference makers to the wildlife conservation landscape, the next 100 years of wildlife conservation will look much the same as it does now - an uphill losing battle, supported only by the will of the very few.
The only way to change the tide is to create massive consumer engagement with wildlife conservation.
To influence collective desires about wildlife conservation, you need an engaged audience. And engaging the public with conservation is notoriously hard. Conventional approaches fall short of addressing some of the mental blocks that keep people from engaging with conservation. IoE aims to create products that address these challenges head-on in order to set the conditions for success.
Emotional challenges such as anxiety and ambivalence* are acknowledged and addressed
Users feel close to issues that may be or seem to be far away
Users experience a personal and lasting relationship with wildlife
Users feel welcome to participate in conservation in an easy, desirable and pleasurable way
IoE was founded with the purpose of making wild animals a part of daily life for millions of people currently unconnected to conservation. A world where wildlife is a topic of dinner conversations, just like sports or politics. Watch IoE founder Gautam Shah speak about new approaches to wildlife conservation at TED and National Geographic’s Explorers Festival.
To activate this new generation, we have created a unique framework which combines four crucial elements that connect people with wildlife.
Do you want to know more about how we can help you engage a new audience with your conservation mission? Feel free to get in touch, we’d love to talk to you! Email Gautam Shah (firstname.lastname@example.org) or Jeff Bates (email@example.com).
* Derived through our work with Dr. Renee Lertzman