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introducing our first product: safari central


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introducing our first product: safari central


our preview app is out now

The Safari Central preview app brings six real animals living in the wild to life through augmented reality, in a free app that players download to their phones. Snap a selfie with a grizzly or cuddle up to a rhino, learn more about the animal and support their conservation. 

choose an animal

Our preview app features 6 real wild animals brought to you by renown conservation organisations. 

take a photo

Players can take photos and selfies with the animals and share them with their friends.

learn more & support

Players can learn more about each animal and make a contribution to their preservation. 

 

Visit safaricentralgame.com for more information, details on the photo competition and how to activate the animals in AR. 

 
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we connect people directly to conservation projects


we connect people directly to conservation projects


our conservation partners

Our games connect players to the work of conservation projects across the world. We feature individual animals who are protected or studied by different conservation partners, and make them the stars of our games. Our games are unique in brining together different conservation organisations of different sizes and from different locations in the world. We are honoured to have the following renown conservation organisations on board for our first development phase: 

conservation benefits

When people are directly connected to individual animals, conservation organisations benefit from increased awareness of players, exposure to a new audience and a new revenue stream. 

 

Read more about our vision and impact.

 

will your animals star in safari central?

Are you a conservation organisation interested in having your animal featured in our game? Contact us to discuss how we can make it happen. 

Mail Andrew Lustzyk
andrew@internetofelephants.com

 
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we are building safari central in four stages


we are building safari central in four stages


the big picture

 
 

We are building our product in four stages. This summer, we are launching our preview app with six animals and Augmented Reality photo functionality. This fall we will be developing the foundation for a full location based game that will be rolled out across different cities world wide.

 
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crowdfunding success

We are so proud and grateful for the support of 336 backers on Kickstarter who have helped to fund the second stage of our product development. 

 
 
 
 

what PEOPLE are saying about safari central


what PEOPLE are saying about safari central


Press

CONSERVATION organisations

"With the scale of the challenge facing wildlife across the world, particularly in Africa, we need to continuously find better ways to engage people and policy makers. Safari Central offers us a huge opportunity to do this, and we're very pleased to be partnering with IOE in this endeavour." Michael O'Brien-Onyeka, Senior Vice President, Africa Field Division, Conservation International

"Linking people who play games directly to an actual animal living and roaming the wilderness today is, in our minds, genius. It gives people an understanding of the very real lives of these animals, and of the very real threats they face, in a way that isn't overly gloomy, and doesn't lecture or preach. That's the way potentially to gather millions and millions of new supporters to all our causes. We're super excited to be part of this." Max Graham, CEO, Space for Giants. 

“We are absolutely thrilled about this project because it is an extremely clever way to get a lot of people interested in conservation really quickly. The fact that this App features real animals that have real stories will make a huge difference in raising interest in our projects.” Richard Vigne, CEO, Ol Pejeta Conservancy

“The Atlantic Forest is in risk of losing its top predator - the jaguar. There's only 1% left of this specie and we need to protect it urgently. The Atlantic Forest is considered the hottest of the hotspots in the world, with 148 million people, and 20,000 species of trees and shrubs. Despite being highly threatened, the Atlantic Forest has a unique biodiversity, so it's fundamental for us to embrace its protection and what a better way to do it then raising awareness through a fun and engaging way!” Mauricio Voivodic, Executive Director, WWF-Brazil

“Safari Central creates incredible opportunities to educate the globe on endangered species, their ecology and what organizations are doing to conserve their habitat and long term survival.” Dr Duncan MacFadye, Manager for Research and Conservation at Tswalu

“We feel it’s crucial to raise awareness with what’s happening with our environment and critically endangered animals. We think this game is a fun way to educate and entertain all in the interest of raising awareness and funds for these causes.” Dr. Stuart Strahl, President and CEO, Chicago Zoological Society