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the case for change


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the case for change


We are losing wildlife at an astonishing rate

93%

Percentage of big cats we have lost in last 50 years (tigers, lions, leopards, cheetahs)

85,000

Number of elephants killed for ivory in the past 5 years in Tanzania alone

$15 billion

Size of the illegal wildlife trade market per year in USD

 

It costs a lot to try and change that

$100-200 MILLION

Estimated annual amount needed to prevent tiger extinction

$100-200 MILLION

Annual cost of protecting rhinos per 100,000 acres

$500,000

Annual budget of
Save The Elephants NGO

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we aim to make wildlife a global phenomenon and engage millions of people with conservation


we aim to make wildlife a global phenomenon and engage millions of people with conservation


our purpose

IoE was founded with the purpose of making wild animals a part of daily life for millions of people currently unconnected to wildlife while generating a new revenue stream for conservation. 

 

Watch Gautam speak about new approaches to wildlife conservation

 
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we want to create game changing impact


we want to create game changing impact


 

three areas of impact

When wildlife becomes a global phenomenon, we can achieve game changing impact across three areas:

 
 

Change consumer attitudes

Touch the hearts and minds of millions of people through daily exposure to wildlife and change the way they think about conservation

Create visibility for wildlife orgs

Provide a channel for wildlife organizations to gain diect visibility from those millions

Finance wildlife orgs and initiatives

Drive financial resources to wildlife partners and initiatives

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ongoing crowdfunded support for conservation


ongoing crowdfunded support for conservation


 

a new income stream

Besides eco-tourism and traditional fundraising, conservation needs a third income stream. This is crucial for the long term support of conservationists and communities living with wildlife.  
 

Once our products are on the market, IoE will channel a percentage of our revenue from game fees, in-app purchases and advertising back to our conservation partners. IoE offers conservation organisations a revenue stream at no additional cost to their operations.